Cool and casual

Casual wear is expected to be the biggest winner at this year's Chinese clothing industry awards, as it scooped nominations in the major categories announced this week.

The Oscars of the Chinese fashion world announced on Monday 26 nominees for the nine categories of best domestic brands of the year: Best Style, Best Quality, Best Planning, Best Innovation, Best Potentiality, Best Sale, Best Market Value, Best Public and Best Achievement awards. The nominations are proposed following polls of shopping malls in China and six months of detailed appraisals.

Chinese casual wear brands, Li Ning, Jeanswest and Meters Bonwe, make their marks, each of which won nominations for at least two categories. For instance, Li Ning, the Chinese sports brand founded by Chinese former gymnastic champion Li Ning, is nominated for the Best Planning and Best Market Value Awards. And Meters Bonwe, a popular brand among young people, was nominated for Best Market Value and Achievements.