Shaanxi bids to boost tourism

XI'AN: Tourism officials here in the Shaanxi capital have launched an aggressive marketing campaign to combat the effects of the economic slowdown.

"We are working to stimulate the recovery and growth of our overseas tourism market in order to minimize the impact of the financial crisis," Dong Xianmin, director of the Shaanxi tourism administration bureau, told China Daily yesterday.

However, domestic tourism remains the first priority and a number of projects are under way to make local scenic spots, and historic and cultural sites more attractive to visitors, Dong said.