Firms' social responsibility

Enterprises should shoulder more social responsibilities in the process of self-development to enhance their image of honesty and trustworthiness, says an article in www.eastday.com. An excerpt follows:

A recent Beijing survey conducted by the Capital University of Economics and Business shows that among the country's major industries, the property industry enjoys the lowest trust ranking in society and the food sector comes next.

In the aftermath of the Sanlu milk powder contamination scandal, it is not a surprise that the food sector has suffered a credibility crisis. But why was the real estate industry hit the worst? Undoubtedly, the industry's No 1 position is a direct reflection of the low social responsibility it has taken in the past years.