Beauty is skin deep for men

It's not just women who want to look prettier.

Doctors say a growing number of men want to go under the knife to improve their noses and other body parts.

Sun Baoshan, deputy director of the plastic surgery department at Shanghai No 9 People's Hospital, a highly regarded state-owned hospital for plastic surgery in Shanghai, says this year the number of patients looking into elective surgery has jumped 30 percent from 2007 - and there are also more men.