Leo Burnett fosters relations
China Daily | Updated: 2008-12-31 07:52
Leading advertising agency Leo Burnett Worldwide, a unit of France's Publicis Groupe, acquired Beijing-based Chinese ad agency W&K Communications in early December after other recent acquisitions in China, such as EmporioAsia - a digital service provider - in May, and channel marketing operator Yong Yang in 2007.
Leo Burnett Greater China CEO Michael Wood spoke about the merger and acquisition principles of Leo Burnett and the business model on integrating the acquired agencies with the global network with China Daily reporter Liu Jie recently during his visit to Beijing.
Q: What is Leo Burnett's merger and acquisition strategy in China?
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