Taiwan goes crazy for 'salt coffee'
China Daily | Updated: 2008-12-30 07:56
A Taiwan coffee chain is enjoying sweet results after launching "salt coffee", which produces a unique but not entirely salty taste.
Since launching salt coffee on Dec 11, the 85 Degree Bakery Cafe, Taiwan's largest coffee chain, has changed coffee drinkers' habits and customers are increasingly ordering it rather than black or sugared coffee.
"Public reaction surprised us. Nowadays an outlet in north Taiwan can sell 700 cups of salt coffee per day and a store in south Taiwan can sell 700 cups, which is 20 to 30 percent more than the daily sale of our brand coffee, American coffee," Cathy Chung, spokeswoman for 85 Degree Bakery Cafe, says.
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