Branding their way to a better future

Chinese companies must improve their quality and brand image to gain a competitive edge in the global arena, according to a recent survey by London-based Interbrand Consultancy.

The "Made-in-China" survey interviewed over 700 business professionals on their perceptions about products made in China and the potential for Chinese brands going overseas.

The survey revealed that Chinese brands were unable to cash in on the Olympics goodwill largely due to the tainted milk powder scandal.