Consumers are for companies that care
By Liu Jie | China Daily | Updated: 2008-11-26 07:58
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Katherine Tsang, Standard Chartered's China CEO, launched the charity Seeing is Believing in October. Jin Rong |
Despite the economic downturn, a large majority of consumers think it is important to purchase products they perceive to be socially responsible, a study in China, India, and Japan showed.
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