Lessons from 'Kappa girl'

The fact that sex sells is nothing new. But, when a sexually explicit video of a young woman in Shanghai helps her rise to fame, it becomes an issue deserving of the nation's examination.

The 12-minute clip shows Lin Jia'ni, a former sales assistant for Italian sportswear Kappa, having sex with a man. The video was first found on the Web late last month, but lately, it has become the hottest topic discussed on many major portals.

If you Google, "Kappa girl" in Chinese or English, you will find about 1.5 million references, and that number is rapidly climbing.