Jura brews up impressive growth in nation

Swiss firm Jura Elektroapparate AG is a Chinese market leader in the field of premium automatic coffee machines. Since its entry to the China market in 2000, the company, which has a market share of 28 percent in the fully automatic segment, has achieved annual growth rates of 25-30 percent.

Jura is aware of Asian coffee consumer trends: China, the most populous country in the world, is a nation with a rich tea culture - but it is quickly discovering coffee. Jura CEO Emanuel Probst talked to China Daily reporter Qian Yanfeng about how the company is taking advantage of the fast-growing Chinese market.

Q: How important is the Chinese market for Jura's global expansion and what do you expect from it?