Special Supplement: Innovations in design and pricing

Anhui Jianghuai Automobile Co Ltd (JAC) has taken a new approach to marketing its A-class sedans Tojoy and Tojoy-RS.

At its 4S stores, JAC offered "a 100 yuan discount for every day prior to Nov 18", the day the sedans will be formally unveiled at the Guangzhou Auto Fair, said Dai Maofang, marketing general manager of JAC.

Though the manufacturer retains the final say in the price adjustment, the purchase policy with a time limit drew wide attention from not only consumers, but also counterparts and the media.