Paid in cashmere
By Xiao Changyan | China Daily | Updated: 2008-11-08 08:01
Are cashmere sweaters only worn in cold winters?
Erdos, the country's most successful cashmere brand, put on a stunning show at China International Fashion Week to transform the wool's stuffy image into a sensuous and trendy look that would be irresistible all year round.
Shattering the usual perception of cashmere being an expensive fiber worn by rich, conservative dressers who prefer perfect, classic lines in twin-sets and cardigans, Erdos now plans to take cashmere into the mainstream fashion market. Matched with silk, gauze, embroidery and fur, cashmere highlights evening dresses, jeans and accessories in a variety of colors.
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