Special supplement: Trade fairs resilient in turbulent times

The global economic slowdown has undoubtedly brought challenges to world markets, but CMP Asia, organizer of reputable trade fairs in Asia, continues to be well poised for continuing growth, its CEO said.

"The trade exhibition industry is very resilient," said Jim Essink, CEO of CMP Asia. "In times of adversity, suppliers need professional exhibitions even more as they are widely acknowledged as the most effective and efficient sales and marketing platforms that bring buyers to the exhibitors' stands."

"Buyers may reduce their buying trips due to tighter budgets but they will still need to visit events that offer them a large number of products and suppliers so they can find competitive offers," he added.