WPP keeps pace with major wealth shift

The marketing communications landscape has recently experienced dramatic changes amid technological progress and global wealth shifts.

After carrying out a series of hostile acquisitions, WPP Group CEO Sir Martin Sorrell has stunned the world through aggressive expansion across the globe, turning WPP, a company arising from a small wire shopping cart manufacture in 1985, into a communications empire.

Its latest hostile move to acquire UK-based market research company Taylor Nelson Sofres PLC for $2 billion, in a bid to build a consulting giant, has just won the approval of the European Union.