The making of a brand

The success of Dalian Zhangzidao Fishery Group Co Ltd is due to its reliance on branding, scientific and technological innovation, ecological cultivation and strict quality controls.

Zhangzidao is China first well-known trademark in aquaculture. The brand is registered in 30 regions and countries.

"The core of a brand is culture. Not all the good equipment can produce good products, and not all the good sea can be certain to grow good seafood," said Wu Hougang, president of Zhangzidao Fishery.