McCartney aims to tune into Chinese women

Designer Stella McCartney is banking on Beijing's luxury destination, the China World Trade Center, to help boost her growing profile in China.

The daughter of former Beatle, Sir Paul McCartney, opened the 1,292-square-feet store earlier this year and is now using it to showcase her autumn/winter 2008 collection of ready-to-wear, cruelty-free accessories, lingerie, fragrances and organic skincare lines. The collection introduces the brand's trademark sharpness and femininity, featuring strong architectural shapes playing with volume and texture. Intricate fabric and embroidery techniques accentuate the brand's roots and British history.

Blended felts in soft merino wool handmade in Somerset, England in pale chalk with storm grey motifs are presented to create a delicate and warm cocoon. Boiled knitwear is structured into classic tailoring, giving it a constructed feel, softened by deconstructed capes. Metal chains of different sizes and patterns are cut out and applied onto light silk georgette. Fine silk chiffon with Lurex jacquard is needle-punched onto wool cashmere, highlighting the lame pattern creating a delicate felted effect.