Olympic sponsors' ads up 49%
By Hu Yuanyuan | China Daily | Updated: 2008-08-29 08:01
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A man walks past the billboard of the Inner Mongolia Yili Industrial Group Co designed for the Olympic Games. File photo |
Measured advertising expenditure by the top Olympic Games sponsors has jumped by 49 percent in the second quarter (April-June) compared with the previous quarter to 9.1 billion yuan, said an Olympic research report run by R3 and CSM, two independent marketing consultancy companies.
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