Building on the right packaging

Look around Beijing and it will be obvious why the Olympics is not just the greatest sporting event, but also one that offers the best packaging. Think of the red-stamped Beijing Games logo and its five lucky Fuwa mascots, now inextricably linked with the five Olympic Rings.

From bunting lining the broadest of boulevards to food delivery outlets handing out pamphlets on the best deals in town, it is hard to go wrong by being associated with the Games.

Except when it comes to cleaning up.