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Sony snaps up BMG stake for $900m

China Daily | Updated: 2008-08-07 07:47

Sony Corp will buy Bertelsmann AG's 50 percent stake in Sony BMG Music Entertainment for $900 million to gain full control of the world's second-largest record company and artists including Britney Spears and Justin Timberlake.

The music company will be renamed Sony Music Entertainment Inc and will become part of Sony's US unit, according to a joint statement. Guetersloh, Germany-based Bertelsmann will also get another $300 million for its share of the cash on Sony BMG's books, Tokyo-based Sony said in a separate statement.

Controlling Sony BMG will allow Sony, the world's second-largest maker of consumer electronics, to use artists' music in games for the PlayStation video-game console and in ads to promote Cyber-shot cameras and Bravia flat-panel TVs. Bertelsmann, which created Sony BMG in 2004 to cut costs amid a drop in music sales, is leaving the 50-50 venture as new Chief Executive Officer Hartmut Ostrowski gets out of underperforming businesses to try to revive profit growth.

Sony snaps up BMG stake for $900m

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