50 Cent claims he got no cents for ads

US rapper and hip-hop mogul 50 Cent sued Taco Bell, saying the restaurant chain made him the star of its hip-hop themed ad campaign without his permission and without paying him a fee.

50 Cent, whose real name is Curtis Jackson, accuses the Mexican-style fast food chain of "diluting the value of his good name" and employing a guerrilla advertising campaign to fool consumers into thinking he had endorsed the chain, said the lawsuit, filed in Manhattan federal court.