Digital revolution could serve as Olympics' salvation
China Daily | Updated: 2008-07-25 07:29
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Spectators at the men's 110m hurdles during the"Good Luck Beijing" China Track and Field Open 2008, held on May 24 in the Bird's Nest, with Chinese hurdler Liu Xiang on the big screen. Many say the digital revolution could open up the Olympic experience to a far wider audience. Xiong Tao |
For the Olympic movement, the digital revolution is armed with a double-edged sword - it has lured the younger generation away from sport but could open up the Olympic experience to a far wider audience.
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