NBC banking on live Games events in prime-time TV
LOS ANGELES: NBC Universal has sold more than $900 million in advertising time for the upcoming Olympic Games in Beijing, booking nearly 90 percent of its inventory three weeks ahead of the opening ceremony, the company said on Monday.
Aiming to sell $1 billion in Olympic commercial time overall, General Electric -owned NBC Universal plans to air a record 3,600 hours of coverage between Aug 8 and Aug 24 across its broadcast, cable TV and online outlets.
In addition to prime-time broadcasts on the flagship NBC network, coverage of the Games will air on Spanish-language network Telemundo, cable channels USA, MSNBC, CNBC and Oxygen, and various websites. Live audio-video streaming of the Games over the Internet will account for about 2,200 hours of NBC Universal's overall coverage.
