Coors brews new plan

GUANGZHOU: Acquiring a local company or developing a new brand are both options for Molson Coors Brewing Co as it eyes the less expensive near-premium beer market in China, said John Zhang, general manager, China operation, of the North American brewer.

By near-premium, Zhang referred to bars in second- or third-tier cities and top restaurants.

Molson Coors has been focusing on the premium market - bars in first-tier cities - since it set up its representative office in Guangzhou, capital of Guangdong province in 1998.