South Korea's LS looks to overseas markets

South Korea-based LS Industrial Systems (LSIS) Co Ltd, a spin-off group of its local conglomerate LG Industrial Systems, has dominated the field of industrial electric and automation in South Korea for over 20 years, occupying 60 percent of its domestic market share in electric equipment production. Its total turnover in 2007 was projected at $1.3 billion, with a 27 percent average growth ratio since 2002.

But the home-grown company is not satisfied as a local brand, and is aggressively stepping out of the Korean Peninsula to zero in on exploring overseas business opportunities.

After being appointed CEO and president of LSIS early this year, Koo Ja-kyun talked to China Daily reporter Zhou Yan regarding the company's globalization strategy and long-term visions.