Organic alcohol sparks new drinking trend

Call it hedonistic environmentalism. Or maybe just eco-conscious imbibing.

Either way, those who want their dirty martini to be a little cleaner are increasingly pouring organic spirits into their glass.

"I was shopping at the farmers market, using fresh produce in my cocktails and really loving that high-end cocktail experience," said Allison Evanow, who in 2005 created one of the nation's first entirely organic spirits, Square One vodka. "But that whole organic kitchen philosophy hadn't really ever gotten to the bar. Once I had the idea in my head and did a little bit of research, I finally said, 'This looks like it's an unmet need."'