Lines of communication

John Williams talks with China Daily about the changes in the national media environment and the growth of Chinese companies' public relations activities. He also had suggestions on how Chinese companies should communicate with the world at large.

Q: Has there been a change in the way Chinese media interact with PR agencies?

A: The media community in China is becoming increasingly sophisticated and making greater demands on agencies than ever before. For the most part of the past two decades, media organizations have come to rely on PR personnel as a major source of information.