Thrane & Thrane helps quake effort

A Danish company's advanced mobile communication equipment is helping rescue survivors of the May 12 earthquake in Sichuan province.

Thrane & Thrane's land mobile equipment - known as the Explorer family - has shown excellent performance under harsh conditions. More than 2,000 Explorer terminals are now in use in the disaster area to provide an important communications tool.

The company donated 65 Explorer terminals valued at more than 2 million yuan to related Chinese organizations for communication that can shorten search times and save lives.

Explorer terminals provide simultaneous access to high-quality voice and high-speed data services based on sophisticated satellite and radio technology.

The company's equipment offers solutions for maritime, land mobile, aeronautical and overall systems communications.

Backed by some 700 employees in Denmark, the United States and China and its global distributor network, Thrane & Thrane generates annual revenue of about 150 million euros ($224 million).

The company was founded in 1981 by two brothers, Lars and Per Thrane, and listed on the Copenhagen Stock Exchange in 2001. Its head office is in Lyngby north of Copenhagen.

Along with providing innovative global mobile communication solutions, the company says its strategic values include technology leadership, marketing proximity, collaboration with suppliers, new areas of business, maintaining an attractive workplace and an optimal capital structure.

Founded in 2004, Thrane & Thrane's Shanghai office, its only branch in Asia, services maritime and land mobile business in the region, providing technical and marketing support to all its distributors in the region.

Staffed by locals who speak English, day-to-day contacts are efficient because there's no language barrier, no time difference and no cultural misunderstandings, the company notes.

(China Daily 06/05/2008 page19)