Young adults suffering from 'news fatigue' Study
China Daily | Updated: 2008-06-03 07:49
Young adults experience news fatigue from being inundated by facts and updates and have trouble accessing in-depth stories, according to a study to be unveiled at a global media conference yesterday.
The Context-Based Research Group, an ethnographic research firm, found that the news consumption behavior of younger readers differs profoundly from that of previous generations.
The research project, commissioned by The Associated Press in 2007, analyzed the news consumption patterns of an ethnically diverse group of 18 men and women between the ages of 18 and 34 in six cities in the United States, Britain and India.
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