Haier's hand reaches far overseas

Refrigerators made by Chinese home appliance giant Haier are now used by 280 million consumers in more than 160 countries and regions far distant from its Qingdao headquarters.

The group now plans to increase its footprint through localization in foreign countries and expanded multinational networks.

"Haier aims to realize its localization in overseas markets and become a global brand," president of Haier Group Yang Mianmian told the media.