The power of comfort and technology

Renowned Danish shoemaker ECCO has unveiled a high-tech men's and women's golf collection for spring/summer - characterized by unequaled comfort, style and performance. ECCO is the only international shoe manufacturer to own and manage the entire supply chain from cow to consumer. Each high-grade leather shoe passes through more than 225 pairs of highly-skilled hands at ECCO-owned factories.

"The 2008 women's collection blends a sophisticated, feminine look with performance features that help players of all abilities achieve on-course success. Our distinctive ACE series provides maximum stability and comfort with a unique system of interlocking Truss Support Elements. For men, we've created the new C-Force series which replaces the traditional shank piece with a carbon force plate (CFP) to enhance balance and support while helping players drive forcefully through each shot," says Mr. George Kahwati, General Manager of ECCO (Shanghai) Co. Ltd.

ECCO designs are available in a wide range of colors and blend a network of built-in technologies to create the ideal platform for the perfect swing. The main feature is a direct-injected, PU-constructed midsole/outsole.

As the official footwear sponsor of the 2007 European Solheim Cup and the Ladies European Tour, ECCO is the golfing footwear of choice for international stars such as Fred Couples, Colin Montgomerie, Thomas Bjorn, Aaron Baddeley, Thongchai Jaidee, Steven Jeppesen, Juli Inkster, Carin Koch and Sophie Gustafson.

ECCO golf shoes are sold in all major cities in China. To find out more about ECCO, please visit www.ecco.com/golf.

(China Daily 04/23/2008 page28)