Tourism hot as 'hell' Down Under
China Daily | Updated: 2008-04-18 07:34
The controversial and recently axed "Where The Bloody Hell Are You?" tourism campaign appears to have paid off with Australia posting its strongest tourist spending in close to a decade.
Holidaymakers injected A$85 billion ($80 billion) into the A$1 trillion economy in 2006-2007, with overseas visitors accounting for $22 billion of that, up 9.8 percent, the Australian Bureau of Statistics said.
The bureau's figures include total consumption, such as meals, drinks and attractions.
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