Tokyo Disney eyes new markets as Japan ages
China Daily | Updated: 2008-04-16 07:29
Disney characters who meet-and-greet in Japanese and a staff that speaks only Japanese mean that many of the attractions at Tokyo's Disney resort are lost, without translation, for non-Japanese speakers.
"The problem is the language," said Chanida Towithelertkul, a Thai tourist who said her Chinese, English and Thai-speaking tour group was frustrated by the language barrier at the resort.
As it marked its 25th anniversary yesterday and looks towards the next quarter century, attracting new markets such as foreign tourists may be crucial for the Disney resort in a country with the world's fastest ageing population. By 2055, 40 percent of Japan's population will be aged over 65.
Photo