Beijing 'adds value' to Olympic brand

With China rapidly emerging as a global economic power, it comes as little surprise that many international firms have been keen to associate themselves with the Beijing Olympics.

One of them is logistics firm UPS.

A sponsor of the 1996 and 2000 Summer Games in Atlanta and Sydney, and the 1998 Winter Olympics in Nagano, UPS is this year rekindling its relationship with the Games after an eight-year hiatus.