Toyota wooing buyers with shopping-mall marketing strategies

The new sprawling Japanese shopping mall has the usual restaurants and stores, even a fitness gym. But it's the shiny Camry and other Toyota models that take center stage - not only at the dealers but on display in the walkways.

The indoor shopping mall, with 220 stores and restaurants, opening to the public this week, is being developed, built and operated by a relative newcomer to the business - Toyota Motor Corp.