Sports equipment firm lands 6 Olympic golds

Bian Zhiliang is a man with ambition.

In just 30 years, the farmer-turned-entrepreneur from Shandong province has developed his small family workshop into the largest sports equipment supplier to the Beijing Olympics.

"The Olympics has brought my company to a new height and we are trying to make Taishan a world well-known brand, like Nike and Adidas," the president of Shandong Taishan Sports Industry Group told China Daily on the sidelines of the first session of the 11th CPPCC last week.