Look! It's the brand new face of China

Twenty years ago, China did not have a word for "designer". There were "artist workers" who fashioned utilitarian packaging, and makers of all kinds of posters, but design as an idea in itself was un-Chinese, bourgeois.

After Deng Xiaoping said people should be rich, and China began to open its markets to the world in 1992, there was, therefore, a great deal of catching up to be done.

The exponential trajectory of this catching up is the subject of China Design Now at the V&A, London.