KFC dumps Nestle for Mengniu
By Ding Qingfen | China Daily | Updated: 2007-10-23 07:14
In a strong demonstration of faith in Chinese product quality, KFC is replacing Nestle with Mengniu products.
The global fast food behemoth yesterday signed a dairy product supply agreement with Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd, China's top dairy producer.
Under this strategic alliance, Mengniu's dairy products will be sold at KFC's 2,000-odd stores in China from next year, replacing multinational Nestle. Milk will be the first of Mengniu's products that will be available at KFC outlets.
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