USEUROPEAFRICAASIA 中文双语Français
Home / Sports

Toys that have little to do with needs of kids

By Gary Cross | China Daily | Updated: 2007-09-18 07:28
Toys that have little to do with needs of kids

What the chief executive of Mattel, Robert Eckert and other major toy makers should apologize for is the toys themselves and the way they are promoted.

When I looked at Mattel's list of recently recalled toys, it became obvious that something more than our dependence on foreign goods or even the physical safety of children is at stake here. The problem is that the toys and the business model that creates them has so little to do with the needs of children and their parents.

On the list were 56 Polly Pocket sets (including a lip gloss studio playset), 11 Doggie Daycare toys, four Batman figures, 43 Sesame Street toys (not just Elmo stacking rings but giggle grabber soccer Elmo and grow me Elmo sprinkler), 10 Dora the Explorers and more than a score of assorted figures and cars.

Toys that have little to do with needs of kids

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US