PT Berlina packaging its way to success

Indonesia-based PT Berlina Tbk established the Hefei Paragon Plastic Packaging Co Ltd in China's Anhui province in 2004 to supply bottle packaging for one of its biggest clients - Unilever China. The move drastically reduced transport costs and ensured on-time delivery.

Before moving to Anhui, the firm's China operation, then called Shanghai Paragon Plastic Packaging Co Ltd, was based in Shanghai and supplying Unilever since 2002.

Under its recently appointed CEO Antonius Rudy Sugiarto, the company has adopted an aggressive growth strategy in line with its vision "to be the preferred choice for plastic packaging solutions" - achievable through operational excellence and solid customer engagement, and delivered by energized employees.

PT Berlina has invested heavily in advanced technology to deliver world-class products to its customers.

It has acquired advanced European blow-molding machines that deliver high-quality output and high volume to ensure cost competitiveness. It also has various decoration machinery for printing, as well as sticker and shrink labeling.

The company has focused primarily on cosmetic, personal care, pharmaceutical and other consumer products, as well as on food and beverages - markets that have posted robust growth the past few years. This non-stop growth has prompted the company to be more aggressive in penetrating local and regional markets, including China.

www.berlina.co.id

(China Daily 08/17/2007 page19)