Shrek beats own animated record with $122 million

The big green ogre keeps getting bigger. Shrek the Third took in $122 million in its first weekend, breaking the franchise's own record for best debut ever for an animated film, according to studio estimates Sunday.

The latest adventure of the ogre shot past 2004's Shrek 2, the previous record-holder for animated openings with $108 million.

Produced by DreamWorks Animation and distributed by Paramount, Shrek the Third was the third-biggest debut ever, coming in behind the $151.1 million haul of this month's Spider-Man 3 and the $135.6 million gross of last summer's Pirates of the Caribbean: Dead Man's Chest.