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Heidelberg: Connect for success

By Te Kan | China Daily | Updated: 2007-05-09 07:15

Heidelberg China Ltd made an impressive appearance at the first Print China (Guangdong International Printing Technology Exhibition) in Dongguan in South China's Guangdong Province, held during April 10 to 14.

As one of the largest exhibitors at Print China, the company occupied an area of more than 2,200 sq m. Under the motto of "Connect for success", Heidelberg used Print China as the occasion to unveil a host of important innovations, apart from its renowned commercial printing, packaging and industrial printing solutions, and the Prinect workflow system.

Heidelberg's stand drew large crowds at the trade show that was attended by over 100,000 visitors. There was close cooperation between Heidelberg and EMI Music (Electrical and Musical Industries Ltd) during the entire exhibition period.

An EMI Music CD packaging box was printed by Heidelberg Speedmaster CD74-6-L-C UV, with pre-press and finishing also done on Heidelberg equipment.

It has a classic mat varnish effect on the CD surface and spot gloss varnish on both sides. The CD and the sparkling packaging box served as a unique give-away to VIP customers at Heidelberg's customer dinner.

The Heidelberg senior management team welcomed some 1,300 distinguished Chinese customers and other esteemed guests from overseas delegations at the dinner.

Helmut Luders, first Counselor of the Embassy of Germany, who was also present at the dinner, expressed his gratitude to visitors for their contribution to Sino-German friendship.

"The world needs print - and print needs the world - and China," Chairman of Management Board of Heidelberg Bernhard Schreier emphasized.

(China Daily 05/09/2007 page18)

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