Malaysian ads move triggers industry row

China Daily | Updated: 2007-02-09 06:53

Maya Karin, a Malaysian personality and model of Malay-German parentage, is seen in this montage of cosmetic ads in two popular English and Malay-language women's magazines in Kuala Lumpur yesterday. AFP

The Malaysian government's plans to reduce the number of Eurasian faces in advertisements have triggered outrage among models and presenters in the multicultural country.

Information Minister Zainuddin Maidin said last week he would work with the Culture, Arts and Heritage Ministry to come up with guidelines to reduce the "pan-Asian" faces which he said dominate TV and billboards.

"I realize that many advertisements on TV now, especially on private TV, feature more faces which are not Malaysians. This, to me is downgrading local faces," Zainuddin said according to the state Bernama news agency.

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