Malaysian ads move triggers industry row

Information Minister Zainuddin Maidin said last week he would work with the Culture, Arts and Heritage Ministry to come up with guidelines to reduce the "pan-Asian" faces which he said dominate TV and billboards.

"I realize that many advertisements on TV now, especially on private TV, feature more faces which are not Malaysians. This, to me is downgrading local faces," Zainuddin said according to the state Bernama news agency.