Honeywell sees fast growth in China

Updated: 2012-02-28 21:28

By Du Juan (chinadaily.com.cn)

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SHANGHAI – US-based Honeywell International Inc has seen a double-digit growth rate this year in new emerging markets, among which, China will be the biggest contributor, said a senior official of the company on Monday.

"The Chinese government is continuing investment in areas such as energy efficiency and urbanization, which is good news for Honeywell," said Shane Tedjarati, president and chief executive officer of Global High Growth Regions in the company.

He said even though Europe and the United States are experiencing a hard time economically and the Middle East is full of uncertainty, he is still confident about the company's performance in the Chinese market this year.

According to the company, it achieved a 13 percent annual growth rate in revenue globally in 2011 with its major contributions coming from the new emerging markets including China and India.

"The Chinese market is one of fastest growing markets for the company," Tedjarati said. "In 2011, up to 20 percent of the company's total revenue in China came from East for East (E4E) products, which is a successful innovative strategy in China."

The E4E strategy identifies China-specific needs and meets them with locally-developed innovations. The company will then transfer China-developed innovations to the West where they can be further tailored to meet the needs of various markets, which is called the East to West strategy, according to the company.