USEUROPEAFRICAASIA 中文双语Français
Business
Home / Business / Technology

Technology adds luster to 11.11 shopping festival

By Zhu Lingqing | chinadaily.com.cn | Updated: 2016-11-09 06:55

The day of November 11, nicknamed Singles Day in China, has not yet arrived, but domestic e-commerce conglomerates have already geared up for the battle of the 11.11 shopping festival, the country's biggest annual online shopping spree since it was created on November 11, 2009.

Besides traditional marketing promotions like coupon distribution and special sales, this year e-commerce giants are adopting cutting-edge technology to create an eye-opening online shopping experience for consumers.

Taobao: Virtual reality

Technology adds luster to 11.11 shopping festival

Screenshots show the VR shopping mode in Buy+ in Beijing, on November 7, 2016. [Photo by Zhu Lingqing/chinadaily.com.cn]

Alibaba Group Holding Ltd, the pioneer and leader in e-commerce who first created the festival, officially launched a virtual reality (VR) online shopping channel called Buy+ in the mobile app of its e-commerce site Taobao on Nov 1.

Buy+, offering panorama mode and VR shopping mode, can resemble an offline shopping experience. In VR mode, the user wearing VR goggles, that do not have to be as high-end as HTC Vive or Oculus Rift, can go shopping overseas, see the view of a local street, enter a store, view and select a product by focusing their vision on it and purchase the product by focusing on a certain area for around three seconds.

Compared to the first version of Buy+, which debuted at Taobao's "Creation Festival" in July, this version is much more convenient and requires less equipment for users.

Previous Page 1 2 3 4 5 Next Page

Most Viewed in 24 Hours
BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US