Record spending at the annual advertising auction of China Central Television highlights Chinese businesses' confidence in the consumer market next year.
The annual advertising auction of China Central Television, a barometer of the country's economy, drew record bids on Sunday despite slowing economic growth, highlighting the strong business confidence in the consumer market next year.
Sina Corp plans to further generate revenue from its microblogging service by launching a new advertising system this quarter.
Third-quarter revenues of China's online video advertising reached 2.64 billion yuan ($423.19 million), a 77.9 percent year-on-year increase.
Google Inc has been trying to push its way into mobile advertising in China as the country expects to be the world's biggest smartphone market.
Advertising revenue for China's leading satellite TV stations might stop increasing, amid the economic slowdown and growing competition among stations, analysts said, according to hexun.com.
Publicis, the second-largest advertising firm in the world, recently completed the purchase of its fourth Chinese advertising firm this year.
As Chinese are set to make up the largest population of consumers, foreign advertising firms are acquiring local firms to help cross the cultural divide.
When we break down the components of great advertising, we have two key factors. A message that engages and motivates the consumer combined with a medium that is selected to effectively target the desired consumer, with as little wastage as possible.
Tens of millions of Chinese and tens of millions of Americans descend into the bowels of the earth each day to ride subway trains. On their journey to and from work they will stream like massive schools of fish past large, glowing postings of advertisements attached to the walls of stairways and connecting corridors, and across the tracks from the platforms.
Though rarely appreciated, if it wasn't for advertising, the Web would likely resemble what it was originally meant to be: A tool for academics and militaries.
NetEase Inc on Aug 16 said it generated 1.3 billion yuan ($200 million) in gross profit in the second quarter.
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