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World's top 10 most valuable toy brands

chinadaily.com.cn | Updated: 2017-05-31 06:51

With a brand value of $7.6 billion, Lego has been crowned the most valuable toy brand in the world, according to rankings compiled by British consulting firm Brand Finance.

Bandai Namco came in second place with a brand value of $1.02 billion, followed by Fisher-Price with a brand value of $773 million.

Let's take a look at the 10 most valuable toy brands in the world.

No 10 My Little Pony

Country: United States

Brand value: $198 million

World's top 10 most valuable toy brands

A collector prepares her "My Little Pony" for display at the My Little Pony Convention at Redwood Hotel and country club, near Bristol, Britain. [Photo/VCG]

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