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8 things you should know about 'Double 11'

By Sun Chengdong (chinadaily.com.cn) Updated: 2014-11-05 08:15 Comments

Alibaba can, you cannot

"Double 11" is now a registered trademark of Alibaba, parent company of Taobao, and since then online shop owners on other platforms cannot use "Double 11" in their promotions and slogans. Therefore, online shopping sites beside Taobao are starting to use "11.11" in their promotions.

8 things you should know about 'Double 11'

A billboard by JD.com, a rival of Taobao. JD.com can only use "11.11" on their promotional materials, Oct 30, 2013. [Photo/IC]

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