Global EditionASIA 中文双语Français
Lifestyle
Home / Lifestyle / Fashion

Shenzhen Fashion Week goes on

By Pei Pei in Shenzhen | chinadaily.com.cn | Updated: 2020-04-10 19:20
Share
Share - WeChat
[Photo/Official Sina Weibo account of Shenzhen Economy Daily]

Digital platforms enable Shenzhen to present its annual fashion week online from Guangdong province, avoiding the mass gatherings that could spread the coronavirus.

About 70 brands will take part in the event, which will be broadcast from Friday to Thursday via a video portal of Douyin, a leading provider of short video apps in China, which has amassed more than 400 million daily active users.

For seven consecutive days, virtual showrooms will display short videos produced by brands and released on the Shenzhen Fashion Week account on Douyin.

While netizens are enjoying the cloud fashion show, buyers can order through a specialized channel on Douyin.

Fashion Week has been be held for five years. This season is themed "New Boundless Fashion — Creating a New Stylish Life", which explores the infinite possibilities of breakthroughs in fashion from different perspectives and sustainable development methods.

Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US