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"This simple and meaningful global action clearly showed the world our concerns on climate change. This year, our ambitious target is for 3 million Hong Kong people to join hands with us in Earth Hour 2010 to combat climate change," said Eric Bohm, CEO of WWF-Hong Kong.
"Low carbon Everyday" photo competition aiming to raise awareness and encourage participation for Earth Hour also launched on Sunday.
This year's "lights out" campaign will be carried out at 8:30 pm on March 27.