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The First Xinjiang Agricultural E-commerce Festival was recently held at the Urumqi Economic and Technological Development Zone (Toutunhe district), local media reported on Dec 16.
The 10-day event provides a platform for agricultural product producers, traders and farmers regarding e-commerce marketing to standardize the production of Xinjiang-featured agricultural products and promote brand marketing.
Jiang Xiaoyang, president of Xinjiang Laodao Agriculture Technology Co Ltd, introduced a new industrial chain to optimize the selling of agricultural products.
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Jiang Xiaoyang, president of Xinjiang Laodao Agriculture Technology Co Ltd, presents a new industrial chain to optimize the selling of agricultural products. [Photo/uet.gov.cn] |
Jiang said, "Farmers can receive high-quality agricultural production materials and scientific farming and planting solutions in designated agricultural product sale branches."
He added, "And these farmers should sell their cottons to factories that they have signed contracts with and can receive refund of 0.1 yuan per kilometer."
The festival attracted the attendance of thousands of companies and farmers and is expected to reach agricultural product contracts worth 6 billion yuan ($907 million).
Beijing Xinwonong Eco-agricultural Technology Co Ltd has signed a contract of purchasing 500,000 tons of corns through the e-commerce platform.
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| Purchasers, farmers and e-commerce companies take part in interactive activities. [Photo/uet.gov.cn] |
Su Chenglin, vice general manager of the company, said, "This is our first try of ordering from the platform, which organizes all the sources of goods for us. It is fast, convenient and reliable."
In the recent years, Toutunhe has focused on the integration of emerging industries including software information, cloud computing and big data, e-commerce and internet financing.
